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World Wide Packaging LLC Produces Elegant Toothpaste Tube and Cap

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By: Jamie Matusow

Editor-in-Chief

 
World Wide Packaging LLC (WWP) has provided the tube and cap for what it says is the first chocolate toothpaste. The new Theodent, which successfully substitutes fluoride for a blend of minerals that includes cocoa bean extract, is offered in a sophisticated WWP tube whose angular shape and shallow depth afford a sleek yet professional appeal. The head of the one-piece tube is triangular in shape, with dramatic hard edges punctuated by what WWP calls “one of the most complex caps ever commercially produced.”  The cap includes a flexible plug that, when closed, squeezes into the tube’s orifice. Its pintle then expands slightly for an especially tight seal.
 
More info: www.wwpinc.com

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